By Candis Meredith
When I think about all I’ve learned about social media marketing since Andy and I started Renovation Revenue, I have to laugh. I got into this business because I love old homes and bringing them back to their former glory. When we first started, if you’d told me I was going to be learning how to sell houses using social media, I wouldn’t have believed you. Since then, though, I’ve learned just how effective social media marketing can be. I’ve also learned that it can actually be a lot of fun.
Show What You Can Do on Instagram
When I started using Instagram, I learned that social media wasn’t just for talking about yourself and sharing inspirational quotes. It may not be the biggest social network out there, but millions of people use it every day, and it’s a great medium for showing off what you do with your houses. You can take teaser pictures of your properties before you start renovations. You can do side-by-side “before” and “after” pictures. You can show off your finished products and let the world know that you’re a quality renovator who creates beautiful houses. And you can share those same pictures on Facebook and Twitter with a quick click of a button.
Set Up a Posting Schedule
Of course, you can’t just post whenever you want and forget about it. If you want to get the most out of your social media marketing efforts, you need to be consistent. With Twitter, you can post all day every day, and no one will accuse you of spam. With Facebook and Instagram, you should limit yourself to just a few posts per day, preferably spread out throughout the day.
You don’t have to physically write something and post it every few hours, though. Instead, you can write all of your social media posts for the week ahead of time and then use a social media management tool like Hootsuite to schedule your posts. Then you’ll only really have to pay attention to what you post to social media about once a week.
Interact With Your Followers
Of course, that doesn’t mean that you can just ignore social media when you’re not posting. The point is to get potential buyers, people who want to sell old homes, and others interested in and engaged with your content. When they take the time to comment on something you post, you need to respond and keep the conversation going. The more you do this, the more they’ll see that you’re a real person working on these amazing projects. They’ll start to trust you and your brand, which will lead to more renovations and more home sales in your future.
If you want to get more comments, you can do more than just post pictures of your properties or information about upcoming open houses. Ask your followers what they want to know about your renovations. Ask them if there’s a particular detail about updating a kitchen that they’ve always been curious about. Then you can answer those questions in the comments or you can write new posts with pictures and videos to answer them in the next few days.
Let Your Personality Shine Through
Don’t just write ads for your business. Let your personality shine through in the posts you write. Andy and I include stuff about our family and some of the cool and challenging things we see in our renovations, but you can choose anything in your life that you want to share. When you show your personality, your followers will feel like they know you and they’ll want to engage with and share your content.
All of these tips will help you build a following and get more brand recognition so you can sell your renovated houses faster. Try them out and see how they work for you.