By Candis Meredith
People who know me know that I’m a lot more interested in restoring and renovating beautiful old homes than in selling them. That said, if Andy and I want to have the money and resources to both feed our family and keep doing what we love, we do need to sell (most of) the houses we restore or renovate.
We’re not, of course, going to sell Love House, since that’s been our true labor of love where we want to raise all seven of our kids and watch our grandkids grow up, too. We can’t keep and live in all of our restorations and renovations, though, and we’re definitely passionate about continuing to improve these gorgeous old homes, so we’ve learned a lot over the past few years about selling renovated homes quickly and at good prices. So, whether you’re interested in doing what we do or you’re just curious about how we keep going, here are a few tips and techniques we use for each of our properties.
Invest in Branding and Online Marketing
First of all, if you work hard to create beautifully renovated homes, you should use your reputation to sell those homes. To use it, though, you have to put some work into building it. Years ago, you’d do that just by doing a good job, taking out the odd ad in the paper, and counting on your buyers to talk about your work with their friends and families. Today, though, you can do a lot more than that to get your name out there, and you can build a quality reputation in a lot less time, all thanks to the Internet.
When I look at how Andy and I got where we are today and how we ended up getting our own show on the DIY Network (which, honestly, still seems really surreal to me), I can credit a lot of our success to our presence on Instagram.
All we had to do to build our Old Home Love brand was post about our projects and our family. We shared details about our restorations and renovations, along with some really cute pictures of our daughter Kit and our boys, added tags to get more attention, and before we knew it, we had a show. Of course, I’m not saying that you’re going to immediately get famous from having a presence on Instagram, Facebook, and/or Twitter, but you’ll definitely help yourself out if you brand your restoration/renovation business and start marketing your work online.
Give Your Buyers a Guided Tour
When it comes time to sell your house, you should already have some interest in it, especially if you’ve been posting pictures of your progress along the way. Make sure to advertise your open house on social media, as well as in your listings. Then, when it’s time to show your house, don’t be shy about answering questions and talking about the house and the property. In fact, I love giving guided tours of our properties, including fun historical facts about the house, the restorations, and other related bits of interesting trivia.
You want to stress that this is a house that was built to last. It has a timeless style, and it’s going to be a beautiful place to raise children and grandchildren. The more you show your buyers that they’re getting something really special for the money, the more likely they’re going to be to make an offer.
One final note, though—as you talk about the history of the house and the restorations and renovations you’ve made, don’t forget to point out the updates that make your house just as good as (if not better than) any new construction house in the area. You want people to see the work you’ve put in, but you don’t want them to think they’re going to be living in a museum.
With the right online marketing and a little bit of friendly guidance around the property, you should have no trouble selling your renovated homes.